Or WhatsApp, IBM, or Fedex, for that matter? 

Answer: they were all founded in recessions (and you may have heard of them). 

Starting a business in a recession is not as dumb as it sounds.

As selective pressure goes, the current lock down and recession is of almost dinosaur-dooming size but, as always, there is plenty of opportunity, particularly for innovators lower down the food chain. 

If you've got that dream, now might be just the time to start making it a reality. Journies start with a single step, which is normally finding someone to travel with. Why not have a look at our guide to starting a business, and if you think your idea has legs, give me a call.