Donald Rumsfeld famously describes in a tongue twister how to deal with uncertainty through his description of known knowns and known unknowns alongside unknown unknowns. Given the nature of the once in a 100 year impact of Covid-19 it's an understatement to say we are living with a high degree of uncertainty. Governments, businesses and ordinary folks are all in need of new maps and new methods to navigate.
Steven Wunker's piece for Forbes is a clear and accessible framework. It's the beginnings of a map every business will need to navigate. It provides a basis for each of us in business to redefine our own route map and the sat nav instructions to help us to move forward.
Let's make some new maps for the brave new world we surely must find tomorrow.
We know that surprises and uncertainty await in the months ahead, but we don’t need to be victim to them. By parsing issues by phase and type, you can craft a business strategy that drives success through the coronavirus crisis and positions you to thrive as it passes.