... a [great company] by any other name would smell as sweet... Well, no actually. And we all know what happened to Romeo and Juliet. 

Several things to bear in mind when choosing a company name:

- are you happy marketing the name to clients and investors? Will it help sell your product or services?

- check the Trade Marks Registry for registered marks similar to your proposed name. Will you register your trade mark?

There are legal restrictions on certain names. The name cannot: 

  • have the same name as another company, 
  • contain certain restricted or sensitive words or may require approval (such as the          use of 'English'); 
  • imply a connection with a public authority; 
  • or be offensive or potentially constitute a criminal offence.