We are a new normal (in that we don't understand what normal means), traditional (in that we believe in traditions that work), alternative (in that we like to challenge the status quo and ensure the lawyers and clients win), new model (in that I guess it's new to have stakeholder owners, practices that have a value, quality that's independently assessed and a passion for learning) law company / firm / platform.
It's a challenge to fit us in to categories and pigeon holes and I don't think we're alone in that. Thankfully, the commentators like Jo Goodman are helping us to understand ourselves and how we fit into the emerging landscape. Will it ever be static again? I doubt it. Change is all around us and I think it's a time of great opportunity.
The legal industry’s discomfort with change, notwithstanding the lip service it pays to disruption and innovation, is obvious from its vocabulary – we still hear about ‘non-lawyers’ and ‘alternative’ business models. In the 12 years since the Legal Services Act, is it still relevant to describe legal services companies as ‘alternative’ when they are an established part of the market and well positioned to dominate it?